Due to the extremely successful Postgraduate Spring Intake campaign, we decided to give the Graduate Business School an extra push of advertising for the September intake and to help convert those who had expressed interest in Spring but had considered the timeline too short to fully commit to the course. 

With this in mind, a full suite of new assets were developed which highlighted all of the graduate business programmes available in Griffith College. These ads were served to those who interacted with the Graduate Business School ads during the Postgraduate Campaign; to those who visited the Griffith Graduate Business School landing webpage; and to those who had previously enquired/requested information on any of the Graduate Business School programmes.

The new assets were used as standalone advertisements targeting audiences potentially interested in that particular business area as well as a full carousel advert across Facebook and Instagram to showcase the breadth of subject matters available. 

In the advert copy, the course USPs were highlighted along with the course flexibility of being able to complete the course in one year, full time or two years, part time. 

The campaign itself was a raging success, with an increase of course applications rising 80% and the conversion of those applications at 60%.